The Course
The brand design course built for business owners — not graphic designers. Learn to make decisions on purpose, build a brand that's unmistakably yours, and stop starting from scratch every time.
beta version
What you'll learn
This course doesn't teach you how to use software buttons. It teaches you how to make design decisions on purpose — so every color, font, and layout choice reinforces your brand instead of undermining it.
01
Why your designs feel inconsistent — and how to fix it
Identify the habits and defaults that make your brand feel random, and replace them with intentional decisions you can repeat.
02
How to build a visual language that's unmistakably yours
Create a brand identity with color, typography, and layout that people recognize — even without your logo on it.
03
A repeatable system so you're never starting from scratch
Build a design system inside Canva (and with AI) that makes every future piece of content faster, easier, and consistent.
04
How color and typography actually communicate
Learn brand psychology, the 4-color system, font pairing, and how to use visual elements to shape how people feel about your brand.
05
How to use AI to build and extend your brand
Use ChatGPT + Claude AI to build your design system and bring it into Canva — so your brand stays consistent even when you're moving fast.
06
How to create content without burning out
Build content systems that let you show up consistently without redesigning from scratch every time — or losing your brand in the process.
Why this course
Most business owners learn design by accident — downloading templates, copying what looks good, and hoping for the best. And it shows. Not because they're not talented, but because no one ever taught them the system behind the decisions.
Branding With Intention fixes that. It teaches you the why behind every visual choice — so you can stop guessing and start building a brand that actually works.
🎯 Built for non-designers, on purpose
Every lesson assumes zero design background. No jargon, no assumed knowledge — just the concepts that actually move the needle for a business brand.
🔁 Repeatable process, not one-time projects
You won't just make one thing look good. You'll build a system you can apply to every post, every deck, every email — forever.
🤖 AI-integrated from the start
Learn how to use Claude AI and Canva together — so you can build a brand system and create content faster without losing the intention behind it.
📈 Grows as your business does
New lessons and phases drop regularly. What you learn in Phase 1 makes Phase 4 possible — each phase is a layer, not a reset.